2degrees: Christmas Presence

A Christmas present your family won’t want to unwrap.

Christmas is a time for family and friends but increasingly people are spending it glued to their phones. We turned the centre spread in 3 different editions of New Zealand’s national newspaper into Christmas gift paper themed with designs illustrating the problem. Instructions printed on the paper then encouraged people to wrap their phone inside, so they could give their family what they really wanted on Christmas Day - their presence.

Christmas Dinner
Family Photo